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👋 Hi There!

Your LinkedIn profile is your digital introduction to companies and professionals around the world. Optimizing your profile means periodically giving it a refresh so it continues to represent you and your work in the best professional light. Understanding LinkedIn's pivotal role in today's corporate communication and branding, we've developed a guide packed with insights to supercharge your LinkedIn strategy.

Loaded with practical advice, innovative strategies, and clever tips, this guide demystifies LinkedIn, helping you present your professional brand compellingly to a wide and attentive audience. Whether you're well-versed in the nuances of social media or just starting to dip your toes into LinkedIn's waters, our guide is crafted to give you the edge, enhancing your profile's influence and reach.

First Things First: Some LinkedIn Facts

• 1 billion members, including a jump of 120M in the past year. LinkedIn is thriving as peers like Facebook and X experience years of declining growth.
• 67 million+ companies.
• LinkedIn members are viewing 22% more Feed Updates in 2022 YoY.
• LinkedIn members are having 25% more public conversations on LinkedIn YoY.
• Between June 2020 and June 2022, LinkedIn members shared 25% more public content YoY.
• As of early 2024, the proportion of Content Creators who have posted at least once in the last three months has risen to 7.1%, up from 5.4%.
• LinkedIn members are scheduling 176% more LinkedIn Live events YoY.
  • LinkedIn Events are seeing double the engagement as virtual networking has become increasingly important on the platform.
  • Interactions with live video content surged 25% year-over-year, pointing to a growing preference for real-time engagement.
• There is a 75% increase in the number of spontaneous LinkedIn Live events YoY.

Nailing the Basics: Polishing Your Profile

A well-constructed profile shows potential followers who you are, what you stand for, and what you’ve created.

<aside> ✈️ Quick Profile Tips

1. Cover photo: Great cover photos help potential connections and followers understand who you are in an instant.

2. Profile photo: This is your first impression, so pick a photo that authentically reflects your personality (no AI!).

3. Headline: This is you in a sentence. There’s room to use creative language to set you apart from others and reflect the content colleagues and followers should expect from you.

4. Services: Showcase your expertise or services you offer so members know what to reach out to you about.

5. Featured content: This section lets you highlight your top work right on your profile. It's a great way to show off your skills and experience.

🌟 Pro tip: Customize your URL. Set your profile apart and make it easier to share with others with a custom URL. Here’s how.

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